Keynote - OUTSIDE INnovation: How to Run around in Front of the Customer Parade

Customers are voting with their feet and commoditizing many traditional business models. Do you let yourself be trampled by the stampede, do you get out of the way, or do you try to move up market? Nature Education's Scitable.com is reinventing a broken business model -- textbook publishing -- by following customers' leads. Learn how Vikram Savkar's design and editorial teams created a simple information architecture to deliver a powerful new approach to learning.

What's the best way to gain customer loyalty and walletshare? Provide them with the tools they need to do their jobs. National Semiconductor's WEBENCH(R) Designer with Visualization helps engineers rack up design wins. "My designs are better than yours because I use WEBENCH." Discover how Phil Gibson is using Adobe Flex(R) combined with just-in-time price and product feeds from 120 competitors to empower designers to optimize complete systems along multiple dimensions of cost, efficiency and footprint. Why does he invest so much in WEBENCH and give it away for free?

And, how can you leverage peoples' preoccupation with social media and mobile apps to create a customer-centric ecosystem that will place your brand at the center of their universe, even if you're not Apple, Google or Facebook? We'll discuss the customer-critical success factors you can use to build your own customer-centric ecosystem.