With:
Aileen Cahill
12/10/2008 - 10:30am - 12:00pm
Track:
Usability Confessions of a former Chief Marketing Officer. How can Usability experts find the "win-win" of doing what's in the customer's best interest while working within the pre-existing marketing model? By understanding what marketing has been tasked with and their approach to doing business. Aileen will share insights from her time on the inside: marketing's modus operandi, key motivators, and organizational metrics; and will facilitate an exploration of frameworks and processes where collaboration will deliver a truly remarkable customer experience both online and offline.
Audio files of this presentation are available for download:
Presentation [mp3 format, 66.2 MB]
Discussion [mp3 format, 23 MB]
