Marketing's 10 Deadly Sins

Marketing's 10 Deadly Sins

The Maine Marketing Association is pleased to announce that author James H. Drummond, who is currently working on the second edition of the popular marketing book - Marketing's 10 Deadly Sins (and how to avoid them) - will be sharing his insights at the upcoming Lunch & Learn. The 80 minute presentation will begin promptly at 11:40 AM, with registration and networking beginning at 11:00. Lunch is included in the program fee.

About the seminar
Even those of us who consider ourselves marketing experts need the occasional reminder of what to do - and what to avoid - as we go about our daily jobs. In fact, often we get so lost in the process of doing our jobs and playing politics, that we lose sight of the basics.
 
Jim will address what marketers do over and over, often without realizing it, that they sabotage their own efforts. He will demonstrate how much of the money spent on "marketing activity" is wasted and fails to attract customers. He will also present a look at marketing as a holistic activity that encompasses the entire business enterprise, with real-world examples that supports this approach. Jim's insights, gained from an extensive professional career in marketing, will be presented in an amusing, informal and yet highly informative format. The presentation will address the following five key topics:
 
1.     Failure to understand the marketing process
2.     Failure to clearly identify the product or service
3.     Failure to incorporate current demographics in marketing strategy
4.     Inconsistency of message
5.     Emphasizing creativity over effectiveness
 
So whether you are an old marketing pro - or you are new to the industry and suspect there is more to marketing than the four P's (product, price, placement and promotion) you learned about in college, you will leave with a better understanding that everything matters - demographics, strategy, fulfillment, capture, branding, attraction and retention. You'll learn from the mistakes of others - and see how you can develop a simple, yet effective avoidance strategy that provides guidelines for corrective action you can execute at any level in your organization.

To register
Networking and registration for the seminar, which is open to both Maine Marketing Association (MMA) members and non-members, begins at 11:00 AM. The presentation starts promptly at 11:40 and ends at 1:00. The cost for lunch is included in the fee: $15 members, $35 non-members, $10 students. TechMaine members may also attend at the MMA member rate (please contact us to use this option). For more information or to register for the Lunch & Learn, please click here. If you are already an MMA member, please make sure to login to our website before registering in order to receive the members discount.

About James H. Drummond

Jim has created marketing programs and training materials for clients as diverse as Starbucks, The Edison Electric Institute, US Department of Commerce, Sears, Worldspace Corporation and Scottish Hydro-Electric.
 
A former broadcast journalist, Jim is an award winning author and pubic speaker. He attended the University of Florida on a journalism scholarship and holds an MBA from Britain's highly regarded University of Edinburgh. His master's dissertation on relationship marketing received honors designation and became the basis for his bestselling book.
 
Jims' work has been called highly original, thought provoking and challenging to conventional wisdom.