Portland Webworks earns Google AdWords Certified Partner status.

Portland Webworks has recently been recognized by Google as a Certified AdWords Partner. To attain this status Portland Webworks was required to meet specific eligibility requirements, which include passing a minimum of two certification exams, and illustrating practical experience in managing AdWords campaigns at a significant level.

“Setting up an AdWords account is relatively simple, but it’s also very easy to waste money if you’re not sure what you’re doing or have unclear objectives”, according to Tom Lovering, Director of Business Development for Portland Webworks, who manages AdWords programs for the company. “While the core theoretical concepts are straightforward, it’s important to have actual ‘hands-on’ experience managing AdWords accounts in order to see the cause-and-effect of your actions. That’s why Google includes both a formal exam element and a practical management experience element to their certification program”.

As an AdWords Qualified Individual, specializing in Search Advertising, Tom has worked with Portland Webworks’ clients to develop a variety of effective advertising campaigns ranging from pure brand exposure, to lead generation and sales conversions.

For more information visit: www.portlandwebworks.com/services/google-adwords/

About Portland Webworks: Portland Webworks is web application and software development company, located in Portland, Maine, specializing in the use of open-source technologies at the enterprise level. Services cover the complete application development cycle, from inception through business analysis, scoping, project management, development, quality assurance and marketing.