Founder and CEO

With 30 years of experience consulting to customer-centric executives in technology-aggressive businesses across many industries, Patricia Seybold is a visionary thought leader with the unique ability to spot the impact that technology enablement and customer behavior will have on business trends very early.

In addition to writing business bestsellers, Seybold has published dozens of research reports each year since the late 1970s. As publisher of Patricia Seybold Group’s Customers.com® Advisory Service, Seybold is responsible for setting the direction of the group’s research agenda and is a frequent contributor of original research. Seybold has authored numerous case studies for her research as well as for clients.

Her work has also been recently published in the Harvard Business Review and Business 2.0, CIO Magazine, Fast Company, Computerworld, and many other publications.

She is frequently quoted in major publications such as Business Week, The Wall Street Journal, The Financial Times, The New York Times, and Investor’s Business Daily, among others.

 

Praise for Ms. Seybold:

“No one knows better than Patricia Seybold how companies can change - no, make that MUST change - to take advantage of the new rules of business.”
Alan Deutschman, Fast Company

“Patricia Seybold shows us how to unleash innovative ideas from customers in ways that cement customer loyalty and enrich all parties in the process.”
Jean Wilson, VP Information Services, L.L.Bean

“Innovation is a team sport and the best companies today are constantly seeking new sources of creative talent. Patricia Seybold makes a compelling case for recruiting your most passionate customers and letting them help drive the pace of innovation.”
Tom Kelley, General Manager, IDEO and Author, The Ten Faces of Innovation

"Innovation is so hard that one can't be "proud" and not tap an obvious but untapped source called customers. Seybold lays out the path in the brave new world of instant feedback, customer-generated content, and truly free speech.”
Guy Kawasaki, Managing director, Garage Technology Ventures