Your business has a newly redesigned website. You’ve tried online advertising with mixed results. You’re experimenting with social media, posting and tweeting on a daily basis. Do you wonder how your internet marketing efforts are helping your bottom line?
This program will offer practical tips for how to drive more qualified leads online. Topics include personalizing your content, insights from your own sales data, geographic targeting, and nomenclature considerations for a global business. A case study will focus on proven strategies for international markets such as content marketing, establishing keyword clusters, and using social media for event promotion.
You’ll leave with tools that you can use to improve your internet marketing.