Facebook Ads for Your Business

  Event Details

Thursday, November 19
6:00pm to 8:00pm
Portland SCORE
100 Middle St. 2nd Flr.
Portland , ME 04101
Phone: (207) 772-1147
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Workshop
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Portland SCORE
Facebook Ads for Your Business

Facebook Ads for Your Business - A Free Workshop Sponsored by DECD

 

Facebook packs a powerful punch as a business marketing tool. The first hour of this workshop is an introduction to Facebook Ads, while the second hour is a hands-on learning experience. Discover how to make Facebook work for your business. Bring your laptop.

In this workshop, we'll cover:

  • How to target ads
  • How to choose images
  • Creating text with calls to action
  • How to create A/B testing
  • Design tips
  • Crafting content
  • Importance of voice

The basics of Facebook will NOT be covered.

Speaker information:

Your Moderator is Lauren Guite.

Lauren Guite, Digital Strategist for the Environmental Defense Fund

Lauren is an expert in Marketing, content marketing, social media strategy and training, blogging and digital outreach.  She has expertise in community building, online campaigns, and website optimization including metadata and shareability, and measuring ROI for digital marketing efforts.