Marketing 101: Understand Your Target Market

Whether you’ve never started a business before, or have run a company for the last 10 years, understanding your target market (customers) and being able to define your brand will be key to your future success. It is critical to understand the mindset of positioning and how to think like your customers. In this workshop, we will help you understand how your product is perceived in the marketplace, how to differentiate yourself from competitors, and how to reach your target market by creating a brand that sticks.