Strategy Mapping Selling: B2B Sales and Marketing

Strategy Mapping Selling is a professional course in selling and marketing developed by a global leader in sales and management training. Hundreds of major corporations worldwide and more than 10,000 salespeople have been trained in 21st Century selling skills by Strategy Mapping Selling. "Essentials" brings you five of the most powerful sales and marketing training courses designed for every salesperson, sales managers who want to better coach their teams, and small businesses who want to compete more effectively in today's marketplace. Each course is hosted by SMS founder and president, Tim McMahon - a sales expert recognized as "one of the world's top three experts in sales and marketing".

THE COURSES:

1. C4 LEADERSHIP SELLING - learn how to use powerful leadership techniques in every sales call to build customer confidence and close more business. Sales success, just like real leadership, goes to "the man with the plan"
2. BEATING THE PRICE TRAP - Professional salespeople want to win on Value not lowest price. If you want to get a fairer, better price for the products and service you offer, "Price Trap" will give you a whole new perspective on what it means to sell real value and how to create "Impact" that makes all the difference.
3. THE 7 GREAT MARKETING STRATEGIES - Sales success today is about more than making a great sales call. It's about effectively marketing your "brand" to make sure you gain "Top of Mind" with potential customers. In this program you will learn seven simple, easy to implement, and exceptionally powerful strategies to do just that.
4. THE WHY OF THE BUY - Nothing is more frustrating to a salesperson than investing time and effort in an opportunity that, in hindsight, we should have known couldn't be won. In "WHY" you will learn the five steps to evaluating every new sales opportunity and developing your most effective selling plan.
5. REDZONE SELLING - If you're a football fan you know that the Redzone is the last 20 yards of the field and where it's toughest to score. It's also where the best teams show just how good they are. The same is true in selling, especially in today's "Redzone Economy". In this program you will learn "Redzone Strategies" for selling and marketing that can set you apart from your competitors and make all the difference!