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Lynda.com provides training to more than 2 million people, helping individuals as well as university, corporate, and government members learn what they need to succeed.
Courses for every skill level cover more than 140 specialties in these subjects:
- 3D + Animation
- Audio
- Business
- Design
- Developer
- Photography
- Video
- Web
Learn anytime, anywhere. The entire library is available through our website, mobile site, and our free iPhone and iPad app.
Efficient, focused learning. Make the most of your online learning with these tools:
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- closed captioning
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No long-term commitment Over 104,000 tutorials Anytime access |
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Course List
Leverage the power of paid search advertising, the most direct and measurable advertising medium in existence, using the leading platform in this space, Google AdWords. Author David Booth shows how to start using this advertising platform to reach an enormous audience of potential customers with relevant messaging and measure the ROI from their activities. The course also provides an introduction to paid search advertising, an overview of the AdWords platform and interface, and lessons on keyword research, conversion tracking, and campaign optimization.
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In Google Analytics Essential Training, Corey Koberg shows how to use the Google web analytics platform to generate and evaluate information about the visitors to a web site, including data on site traffic, user behavior, and marketing effectiveness. This course covers the out-of-the-box functionality, from account creation to reporting fundamentals, and explains how to glean insights from the vast array of data available.
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In this course, Google Apps trainer Susan Metz demonstrates how to use this web-based calendar to manage both your personal and professional schedules. The course shows how to invite attendees and assign resources for any event with the scheduling tool, and how to monitor attendee responses. Tutorials on setting up tasks and troubleshooting errors are also included.
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Google Drive incorporates the document creation features of Google Docs with a cloud computing solution that keeps your content updated and synchronized across the web, your computer, and your mobile device. In this course, author Susan Metz teaches the essentials for creating, formatting, sharing, and editing Google documents, spreadsheets, presentations, and forms. The course also introduces the new Google Drive homepage, the Google Drive sync folder, and file management on the online web drive.
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Start building collaborative websites with the Google Apps built-in tool Google Sites. This course covers the best ways to create, edit, and customize a website with the easy-to-implement templates and gadgets in Google Sites. Author Susan Metz also shows how to customize the appearance of your site, create and manage pages, control navigation, insert media, and integrate Google Apps like Calendar and Docs.
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In this course, author George Maestri explains how to model and render 3D objects and scenes using Google SketchUp 8. The course covers the fundamentals of the application, from navigating the user interface, manipulating objects, and building basic shapes to importing objects from Google Earth, animating a scene, and modeling organic terrain using the Sandbox tools. The course also explores SketchUp Pro features, which are available as an upgrade. These include tools for creating dynamic components and adding interactivity, as well as sophisticated importing and exporting options for working with outside applications.
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In this course, author Lorrie Thomas Ross teaches you how to use Google+ to effectively promote a business. Discover how to set up an account for a business or client, and add company information, post photos and video, create compelling copy to market products or services, and improve your reach with contacts. Find smart ways to leverage the power of Google+ circles, blogging, and video sharing to make a real and lasting connection with an audience. This course also shows you ways to improve market visibility and open an online dialogue about your business.
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An image is truly worth a thousand words, and working with images can be a challenge. Graphic Secrets for Business Professionals provides the tools needed to use images successfully in popular applications like Microsoft Word and PowerPoint, Apple Keynote, and more. Instructor Lesa Snider King goes over the importance of including images in business documents and presentations, and teaches every detail of how to do so effectively. The training covers choosing the right image to convey a message, resizing images for various projects, deciding what file format to use and when, "knocking out" backgrounds, and editing and retouching like a pro using Adobe Photoshop Elements. Also included are the four secrets of great design that ensure smart, professional, and effective documents and presentations. Exercise files accompany the tutorials.
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This course introduces web designers to the nuts and bolts of HTML (HyperText Markup Language), the programming language used to create web pages. Author Bill Weinman explains what HTML is, how it's structured, and presents the major tags and features of the language. Discover how to format text and lists, add images and flow text around them, link to other pages and sites, embed audio and video, and create HTML forms. Additional tutorials cover the new elements in HTML5, the latest version of HTML, and prepare you to start working with Cascading Style Sheets (CSS).
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In HTML5 First Look, author James Williamson introduces the newest HTML specification, providing a high-level overview of HTML5 in its current state, how it differs from HTML 4, the current level of support in various browsers and mobile devices, and how the specification might evolve in the future. Exercise files accompany the course.
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